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mont blanc bags australia 'It's a miracle!' Female workers ridicule Bic's pink pens 'For Her' with sarcastic hand-written messages - while a man can only produce squiggles Bic was ridiculed by Innocent Drinks after sending pink pens for women Female employees posted pictures of them holding up mocking statements A male employee was apparently unable to write with the gendered pen The post has been liked 22,000 times since it was posted on Facebook By Phoebe Jackson-edwards For Mail Online

Published: 17:15 EDT, 9 March 2016 | Updated: 18:06 EDT, 9 March 2016

e-mail 21 shares 38


A smoothie company who were sent pink pens designed for women have mocked the gendered stationery with a series of sarcastic images.

Innocent Drinks shared pictures of three of their female staff writing ironic statements with the pens, while a male employee was apparently unable to use one altogether.

The Facebook post, which sees the women holding up placards with messages including 'I wrote this all by myself' has received 22,000 likes.

Innocent posted pictures of female staff using 'Bic for her' pens after they were sent a box on International Women's Day. A male member of staff struggled to write using the pen for women

The company captioned the post: 'We've been sent a box of "Bic for her" pens designed especially for women to celebrate International Women's Day. Revolutionary.'

RELATED ARTICLES Previous 1 Next Woman is left crushed after her Tinder match asks for number... It IS unusual! Sussex mansion owned by Sir Tom Jones and... Share this article Share But the message was clearly not sincere when one woman was pictured holding up the box and a sign she had written, saying: 'It's a miracle.'

Another woman held up a placard which read: 'Watch out Shakespeare.'

One woman was pictured holding up the box and a sign she had written, saying: 'It's a miracle.' Another woman held up a placard which read: 'Watch out Shakespeare'

Commenters also weighed in to continue the joke with their own musings. One wrote: 'With these pens I could participate in society in a way suitable for women - shopping!'

While the last picture was a male employee at the company holding an illegible scrawl. It seemed to imply that since the pens were for women, he was unable to use them altogether.

And Facebook users were quick to play along with the joke.

Nicole Cobb posted: 'Where can I buy these? We only have your common 'man' pens in our household. Can't use them. My partner is getting sick of having to do all the writing for me.'

Innocent responded in a lighthearted fashion: 'Oh no, you can't buy these. Women should never be trusted with financial matters. Do you have a man with access to funds who could buy them for you? Provided you have enough pocket money left of course.'

Facebook commenters also joined in to mock the idea of pens for women

Bic has previously been forced to apologise for its Women's Day campaign last year after it told women to 'think like a man'

While Natalie Weaving commented: 'I can't believe these women are being allowed to write. Next you'll be telling me they're allowed to drive and vote!'

Caroline Christian posted: 'It's just getting embarrassing now. I had to ask my 21-month-old write my shopping list for me.

BIC OFFENDED WITH CAMPAIGN After being called 'sexist' for last year's Women's Day campaign, the company apologised.

In its initial statement, it wrote: 'We would like to apologise to all our fans who took offence to our recent Women's Day Post. We can assure you that we meant it in the most empowering way possible and in no way derogatory towards women.

'We took the quote from a "Women in Business" blog site. The blog site explains the quote and what its intentions were when it was written. Bic believe in celebrating women and the powerful contribution women make to our society.'

However following further comments on Twitter accusing the company of plagiarism and passing the blame they issued this further apology:

'Hi everyone. Let’s start out by saying we’re incredibly sorry for offending everybody - that was never our intention, but we completely understand where we’ve gone wrong. This post should never have gone out. The feedback you have given us will help us ensure that something like this will never happen again, and we appreciate that.' 

'With these pens I could participate in society in a way suitable for women - shopping!'

 While Jo Bromilow took it further and asked what she should do about her 'pink' diary.

She wrote: 'I made the mistake of writing the date of a football match that my boyfriend is going to in my (pink, fluffy) diary and it exploded singing my eyebrows. Who do I sue?'

Innocent posted back: 'There's nobody you can sue, Jo. Every court in the land would quite rightly say you're the one to blame here. 

'Everybody knows women shouldn't even think about football, let alone try to engage with it. It's far too complicated for your delicate brain.

'You'll just have to hope that your boyfriend gives you enough pocket money to buy a diary, pinker and fluffier than before.'

The pens were launched in 2012 and caused controversy with the gendered concept 'designed to fit comfortably in a woman's hand'.

Reviewers on Amazon also voiced rather scathing views on the product, which costs £14.83.

And last year the brand came under fire on International Women's Day with an advert which was seen as 'sexist.' 

The company was forced to apologise when the slogan encouraged workers to 'Think like a man'.

The South African campaign featured an image of a business woman accompanied by the words 'look like a girl, act like a lady, think like a man, work like a boss'.

The bizarre and contradictory choice of words attracted a Twitter storm of outraged comments from offended men and women.


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Hilarious Amazon Reviewers Take on Bic's Stupid, Sexist 'For Her' Women's Pens 200.24K Max Read 08/28/12 02:31PM Filed to: Sexism Sexism Customer Service Amazon Bic Pens Reviews Top

For reasons we can't fathom, Bic has a line of "for her" pens — "Designed to fit comfortably in a womans hand" and with an "Attractive barrel design available in pink and purple." For reasons we can totally understand, Amazon reviewers find these pens very funny .

[ Buzzfeed via Sociological images ]